Since the emergence and early manifestations, advertising has sought and has drawn on various disciplines that have enriched it in terms of resources used, ideologies, and forms of expression. These include demonstrations and art movements, whose resources and the elements have provided valid tools to communicate more efficiently advertisements. Among the contemporary art movements that feed advertising, pop art stands, a trend that directly links the art of mass communication and whose term is used for artistic expression based on the popular culture that emerged in the urban area most industrialized societies. Pop artists used as a means of realistic figurative expression, through which reflected a theme from mass culture, characterized by the use of images broadcast by the media. John Mclaughlin told the reporters. The Pop Art is a movement that arises against one of the pillars of advertising: the consumer society, and which is distinguished by its ambiguities: take the essence of advertising, its shape and even their means to an unexpected level of exposure to an art form. Pop stated as critical to achieving its goals: making advertising issues not shared and reused to create their own messages, returning as a new and innovative products.
It is almost instant identification of the resources of pop ads in the 2000s and determine which of these continue to influence advertising, and although most of them have changed or mutated over time, remain effective tools when to communicate messages. The importance of this feature for advertising, lies in the fact to demonstrate how this activity can identify and take resources from different disciplines, including art movements, to enhance their messages, how advertising is nourished by certain activities that seem to and a vague look has nothing to do with it and yet these activities as expressions of a society are their voice and be heard by journalists at the time of preparing your message, since it is the same society from which we extract these resources who would be returned, so we guaranteed, but the effectiveness, at least capture the message and the fact that the same people and the media focus their attention on it. Equally important is this research for the society that inspires those who understand how advertising, an activity linked with the consumption and mass media, can be influenced by events that even in some cases oppose it. How these resources enrich the messages and make them more interesting for the recipients, as they are seduced by messages even when they seem casual and surface have been investigated and drawn from the same host society.
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