Renovation of the bank is a typical situation of crisis and requires a priori measures of crisis PR (public relations). In most cases, reorganization of the bank involves not simply the restoration of liquidity, but also the reconfiguration of the customer base, Restarting credit review of all internal and external processes, optimization of personnel and branch network, not to mention dealing with bad debts of the bank. There are a few simple rules of PR man for a crisis situatsii.Ponimay problemuImey YOUR versiyuSlushay audience So, first we must understand what is happening, because the cleanup of banks can be called several radically different situations. This may be: 1. Sale reorganized the bank's bank-health center for a symbolic price of 2.
The joint reorganization of the bank by the Deposit Insurance Agency (DIA), and commercial organizations; 3. Transfer of assets and liabilities of the bank reorganized another entity; 4. Renovation of the bank solely by the Deposit Insurance Agency (DIA). The main objective of rehabilitation - prevention of massive bank failures. And, if the reorganization occurs, then - Bankruptcy avoidable.
Let us remember this phrase and will repeat it as a sacred mantra. The main problems in rehabilitation of the bank. Transfer of assets and liabilities of the bank reorganized by another entity and, even more so - Optimization of frames can be adequately perceived by bank staff and you get sabotage. And, at the level of employment, and at the middle and top management. Moreover, the transfer of assets and liabilities can be challenged customers reorganized the bank and you run into lawsuits.
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